The Effects of Selling Complements and Substitutes on Consumer Willingness to Pay: Evidence from a Laboratory Experiment
نویسندگان
چکیده
1Assistant Professor, Susquehanna University, 314 Steele Hall, Selinsgrove, PA 17870 (corresponding author: phone: 570-372-4186; fax: 570-372-2870; e-mail: [email protected]). 2Research Economist, RTI International, Research Triangle Park, NC 27709 (phone: 919-485-5579; fax: 919-541-6683; e-mail: [email protected]). 3Assistant Professor, Kenyon College, Gambier, OH 43022 (phone: 740-427-5281; fax: 740-427-5276; e-mail: [email protected]).
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